This season’s makeup is defined by a technical shift: fusion textures and hybrid formulas are gradually replacing single-function products. The new makeup items blend pigments and skincare actives in a single reference, changing the way to build a daily look.
Hybrid skincare and makeup: a category that redefines the beauty kit
The term hybrid skincare-makeup product refers to a formula that combines a visible cosmetic benefit (coverage, color, radiance) and a skincare active (moisturizing, antioxidant, protective). This category is no longer limited to BB creams that emerged about ten years ago.
By 2026, nearly half of the launches from cosmetic laboratories will fall under this hybrid approach. Tinted serums, peptide-enriched concealers, hyaluronic acid-infused blushes: the boundary between skincare and makeup blurs both on the shelves and in routines.
The practical interest is direct: fewer layers on the skin, a more natural result, and time savings. To follow makeup trends on Beauté en Folie, this shift towards skincare-makeup represents the guiding thread of the season.
Color maximalism trend: eye makeup gains volume
The so-called “clean girl” aesthetic, with its ultra-minimal makeup and neutral shades, is losing ground. More constructed and expressive looks are taking over in real usage, driven by a more artistic gesture.
On TikTok, the hashtag #maximalistmakeup shows an annual growth of over 184%. This figure reflects a concrete appetite for colorful smokies, layered contrasting shades, and visible layering on the eyelids.
Blue eyeshadow: the standout color of the season
Among the colors marking this spring-summer, blue stands out in multiple shades. From icy pastel blue to deep midnight blue, this hue works well both as a solid color and in a blended gradient.
The choice of shade depends on skin tone. Fair skin benefits from opting for lavender or periwinkle blue. Medium and dark skin tones can go for cobalt blue or saturated teal, which creates a strong contrast with the skin.
Lip trends: between blurred effect and plump gloss
Two directions coexist this season for lips, responding to opposing makeup intentions.
- Blurred lips (cloud lips) involve softening the outline and diffusing the color from the center outward, for a fresh and subtle look that evokes a barely bitten lip.
- Glossy lips focus on shine, plumpness, and comfort. Gloss returns in less sticky formulas, enriched with moisturizing agents.
- Romantic shades dominate in both cases: tea rose, soft mauve, softened sienna. Bright reds take a back seat compared to previous seasons.
Choosing one trend or the other largely depends on the rest of the makeup. A well-defined eye look with saturated shadows calls for a more discreet lip, hence a blurred effect. A nude complexion with minimal eye makeup supports a shiny gloss that becomes the focal point of the look.
Skin effect and blush: products that truly change the result
The “skin effect” look returns every season in beauty trends, but the novelty lies in the available textures. Foundations are giving way to tinted serums and luminous bases with buildable coverage. The technical goal is to let the real texture of the skin show through while evening out the grain.
Blush: placement and format make the difference
Blush remains the most transformative product for the complexion this season. Cream and liquid formats dominate launches because they blend seamlessly with the skin without creating a demarcation.
The placement has evolved: the trend is to apply blush higher, almost on the temple, and stretch it towards the bridge of the nose for a diffused healthy glow effect. This technique, popularized on social media, yields a very different result from the classic blush on the apple of the cheek.
For a bronzed effect, some brands offer bronzing products enriched with reflective pigments that replace the duo of bronzer + highlighter with a single reference. Fewer layers, more luminosity.
Nail polish and seasonal colors: delicate pastels or vibrant shades
On the nails, two palettes share the season. Pastels (lilac, mint, powder pink) resonate with the blurred makeup of the face. Vibrant colors (bright coral, mango yellow, blood orange) align with the maximalist momentum that runs through eye makeup.
The choice depends on the coherence of the overall look. A makeup built on soft shades benefits from staying within the pastel palette up to the nails. A bolder eye look can support bright nails without overwhelming, provided the lips remain understated.
What distinguishes this season from previous ones is the gradual disappearance of the boundary between product categories. Makeup is no longer thought of as separate posts (complexion, eyes, lips, nails) but as a whole where textures, colors, and skincare actives interact. Brands launching hybrid ranges respond to this logic, and beauty routines are simplified as much as they are enriched.